The growth of E-commerce has rewritten the books on retail business. In 2017, online E-commerce sales represented 49% of the growth for the retail sector. The result was over $450 billion spent in one year, a six-year high within this industry. With the continued erosion of brick & mortar retail sales in favor of online vendors many businesses have found themselves scrambling to adapt. A key step in this process is ensuring your business system are enabling, not hindering success. Below we’ll discuss four areas where a modern ERP system can contribute to your E-Commerce growth.
1. New Customers and Markets
As every business develops, the ability to enter new markets and gain clients is critical. In adapting an E-commerce option to your ERP program, you can synthesize the best of both. Utilizing existing data and information within your system, staff members can generate product pages most related to searches by prospective customers.
By capturing this from previous sources, you can adapt to changing circumstances. Once something is created in your primary system, it can be filtered out to all potential areas without issue. With the probability of expansion, this becomes essential over time. As opportunities present themselves, one needs an integrated system to support any new goals. A system that matches everything set out for yourselves.
2. Coordinated Marketing Overviews
We live in a “fluid” era for marketing, where campaigns are specific in nature and digital in execution. This transition has led to a transformation of how companies reach out to prospective customers.
In using digital means, in combination with traditional marketing avenues, you can synthesize your whole approach. Whether it’s an email campaign, social media or print, keeping track of these different elements is essential. At the same time, companies undertaking a multi-channeled approach to their selling will find many benefits.
ERP systems are one of the important features of your business by streamlining primary tasks. For companies selling across different venues, this becomes essential for your organizational needs. Keeping all your information together, and spread out amidst various channels, can better structure everything to prevent error.
With this, your expansion can be done easily as all information is coordinated into one overarching system. Synthesizing your marketing, E-commerce and sales data without any mistakes.
3. Better Order Processing
Online ordering is a major component to most firms and processing them quickly is important to your success. If left unresolved, order entry can be a time-consuming process as staff members have to manually enter everything. This can lead to possible errors and other customer issues if mistakes are present.
To make sure you’re prepared, your E-commerce and ERP systems should be fully integrated. This streamlines your order processing and remove the possibility of error from repetitive manual entry.
4. Stronger Customer Visibility
Similarly, this can enhance your online customer service. When fulfilling these orders, providing that extra something can make them happy. By reorganizing this, customers can be easily updated on their status in real-time. Meanwhile, this sales information can be converted into purchasing data in your ERP system.
Learning what customers are buying the most can provide a wider picture of your business. In determining your customer viability, you can better connect with clients, resulting in new opportunities and stronger outcomes.
By integrating ERP and E-commerce software, you’ll create a fuller picture of your company’s activities. Making your firm better integrated and much more able to tackle it’s future challenges.