Multichannel Marketplace Integration Capability Comes to Microsoft Dynamics 365 Business Central ERP Through Clients First and Cleo Partnership

By Chris Young
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HOLMDEL, New Jersey – Clients First Business Solutions, a leading provider of Microsoft ERP and business process management solutions for customers in the distribution and manufacturing sectors, and Cleo, the global leader in ecosystem integration solutions, announce a partnership designed to serve the multichannel e-commerce ecosystem integration needs of customers through the Cleo Integration Cloud platform.

By partnering, companies that leverage the enterprise resource planning (ERP) capabilities of Microsoft Dynamics 365 Business Central will now have access to a single integration platform – Cleo Integration Cloud. The Cleo Integration Cloud extends the reach of an ERP solution by enabling seamless integration between other core business applications, e-commerce solutions, and online marketplaces.

Previously, growing manufacturing and distribution organizations relied on different, individual integrations for their Microsoft cloud-based ERP to manage compliance and business processes with their trading partners such as Costco, Target, Amazon Marketplace, Shopify, and more. The Cleo, Clients First partnership will streamline and transform this business requirement to a single platform for better efficiency, costs, and data management.

As a leading provider of tailored, scalable business process management solutions for manufacturing and distribution companies in North America, Clients First brings new, modern technology that enhances the Microsoft Dynamics 365 ERP offering, so organizations can drive the growth they desire.

Jeff Warwick, Managing Partner with Clients First’s New Jersey location, said, “Partnering with Cleo opens our Microsoft Dynamics 365 Business Central customers up to entirely new growth and cost-saving opportunities by making previously complex B2B/EDI integrations straightforward and efficient. As an organization, we are steadfast in our dedication to improving client business with technology, and this is a real opportunity to bring our clients into the future of the supply chain. The concepts around multichannel distribution are still emerging, and we feel like this is the right time to align with a solution that can position our clients for current and future success. We look forward to a rich and rewarding partnership with the Cleo team that will benefit our many mutual customers.”

Since Cleo Integration Cloud is purpose-built to design, build, operate and optimize critical supply-chain integration processes essential to manufacturing, wholesale distribution, and logistics business models, the executive team at Clients First agreed this would be an ideal platform to bring to the Microsoft Dynamics 365 Business Central market. It provides users more choice, enabling companies to blend self-service and managed services for greater integration agility and control. Together with end-to-end visibility across EDI and API integrations, business users can rapidly onboard trading partners, enable integration between applications, and accelerate revenue-generating business processes.

Mark Seaman, Vice President, North America Channels for Cleo, added, “By teaming with Clients First to complement their cloud ERP implementations with the multichannel capabilities of the Cleo Integration Cloud platform, our joint customers can better manage their day-to-day business operations through improved reporting for C-level, Operations and IT professionals. Plus, by keeping data aligned between front-end and back-end systems, clients are opening their entire business ecosystem through easier access to new trading partners, marketplaces, and other e-commerce business platforms.”

To learn more about how the Cleo + Clients First partnership can benefit your cloud ERP implementation by expanding the reach of your business ecosystem, contact Chris Young at

On-Demand Clients First and Cleo Webinar: Driving Organizational Agility in a Turbulent Market


Chris Young

Chris Young

Partner, Clients First Business Solutions New Jersey

Chris Young is your go-to resource for all things Dynamics NAV and Dynamics 365 Business Central at Clients First. Highly skilled in ERP solution architecture and financial planning, Chris has spent the last 30 years helping clients select and implement the right financial, manufacturing, and distribution software for their needs. When he’s not presenting to captivated crowds or sharing his knowledge through product demos, you can find Chris in the garage working on a car or fixing something around the house.